아모레퍼시픽 신사옥(Amorepacific HQ.)

Located in Yongsan, Seoul, the new headquarters building was designed by world-renowned British architect David Chipperfield. Chipperfield was inspired by the white porcelain moon jar that carries an understated beauty without any fancy technique applied, while giving a comfortable and rich feeling. He represented the new headquarters building as a big moon jar in an elegant, yet simple shape. In particular, he designed the building surrounded by skyscrapers in the center of a city to express Korean beauty by reflecting his modern reinterpretation of traditional Korean houses. An example is the gardens surrounded by buildings that resemble the courtyard of a traditional Korean house. Furthermore, Amorepacific Group wanted to contribute to the architectural culture in Korea by designing the surroundings of the new headquarters by collaborating with young Korean architects. The underground pathway of Sinyongsan subway station – which is connected with the new headquarters building, was designed by stpmj (architects Lee Seung-taek and Lim Mi-jeong) and the park administration building behind the new headquarters was designed by architect Yang Soo-in.

In my opinion, this office building is really elegant. Because this area is “International Business District”,  so every  building here are typically tall and nothing special.

From 3th of May 2018, inside of new HQ of Amorepacific Coporation,Amorepacific Museum of Art proudly presents its opening exhibition, <Rafael Lozano-Hemer:Decision Forest>. Since the early 1990s, the Mxican-canadian media artist Rafael Lozano-Hemmer has been dazzling people around the world with his enormous interactive installations in public spaces.

  • How to go : Subway Shin Yongsan Station, EXIT 2.
  • Opening Hours : Tuesday to Sunday 10:00AM ~ 6:00PM
  • Closed : Every Monday, January 1, Seollal and Chuseok holidays
  • After Tour : Recommand to go “Dragon-Spa(jjim jil bang)”, and There is duty free shop in  “I-park Shopping mall” around here.

 

Post Author: JAEEUN9191

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